Digital Content Executive

Our client is an integrated creative agency and they are seeking for a Digital Content Executive to join their team in Singapore for one of their key FMCG clients. 

The successful candidate shall be responsible for:

•  Collaborating across the multifunctional team to plan and manage delivery of rich product content
•  Conduct in-depth research into related products and categories to be able to come up with content audit reports, gap analysis, recommended content strategy and define industry benchmarking guidelines
• Planning, ideating and creating highly relevant and engaging content which our audience is looking for and then to optimise the path to conversion
• Ensure content is consistent with brand's voice, style and tone.
• Review existing content (proofreading and editing)
• Analysis of existing global content and categorising to align with applied regional customer journey map
• Analysis of the prioritised product portfolio shared by countries to identify product matches with existing global content with the aim to enable wider sharing of this content

Key Requirements:

•  Strong writing experience mandatory with solid verbal/presentation skills
• Excellent knowledge of grammar, proofreading and editing
• Must possess some knowledge of SEO, search of voice (SOV) analysis, content categorisation and structure, content development, distribution and measurement 
• Past experience producing product content for the web specifically, as well as channel-specific knowledge (blog, Facebook, Instagram, LinkedIn, Twitter, etc.)
• General knowledge of the digital ecosystem, advertising technology platforms, marketing automation systems, and ad formats is a good to have
• Editorial mindset that seeks to understand what audiences consume and how to create it 
• Ability to analyse and present content monitor performance 
• Experience with enterprise content analytics tools like Google Analytics or Omniture/Adobe Analytics 
• Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales 
• Ability to brainstorm ideas and see them through to detailed execution

Other requirements:

• At least 4-5 years of work experience in total
• Min 2 years of experience working within a digital team copywriting eCommerce content 
• Familiar with Lean Agile and Scrum delivery methodology
• Good experience in delivering B2B and B2C projects 
• Experience delivering projects around APAC 
• Retail or eCommerce experience with focus on product data or search would be preferred and ideal!