Digital Content Executive

Job Title: Digital Content Executive
Location: Singapore
Salary: SG$4200 - 4500
Start Date: Jan 2019
Contact Name: April Hoon
Contact Email:
Job Published: August 29, 2018 11:02

Job Description

Our client is an integrated creative agency and they are seeking for a Digital Content Executive to join their team in Singapore for one of their key FMCG clients. 

The successful candidate shall be responsible for:

  •  Collaborating across the multifunctional team to plan and manage delivery of rich product content
  •  Conduct in-depth research into related products and categories to be able to come up with content audit reports, gap analysis, recommended content strategy and define industry benchmarking guidelines
  • Planning, ideating and creating highly relevant and engaging content which our audience is looking for and then to optimise the path to conversion
  • Ensure content is consistent with brand's voice, style and tone.
  • Review existing content (proofreading and editing)
  • Analysis of existing global content and categorising to align with applied regional customer journey map
  • Analysis of the prioritised product portfolio shared by countries to identify product matches with existing global content with the aim to enable wider sharing of this content

Key Requirements:

  •  Strong writing experience mandatory with solid verbal/presentation skills
  • Excellent knowledge of grammar, proofreading and editing
  • Must possess some knowledge of SEO, search of voice (SOV) analysis, content categorisation and structure, content development, distribution and measurement 
  • Past experience producing product content for the web specifically, as well as channel-specific knowledge (blog, Facebook, Instagram, LinkedIn, Twitter, etc.)
  • General knowledge of the digital ecosystem, advertising technology platforms, marketing automation systems, and ad formats is a good to have
  • Editorial mindset that seeks to understand what audiences consume and how to create it 
  • Ability to analyse and present content monitor performance 
  • Experience with enterprise content analytics tools like Google Analytics or Omniture/Adobe Analytics 
  • Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales 
  • Ability to brainstorm ideas and see them through to detailed execution

Other requirements:

  • At least 4-5 years of work experience in total
  • Min 2 years of experience working within a digital team copywriting eCommerce content 
  • Familiar with Lean Agile and Scrum delivery methodology
  • Good experience in delivering B2B and B2C projects 
  • Experience delivering projects around APAC 
  • Retail or eCommerce experience with focus on product data or search would be preferred and ideal!
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